Prince’s Last Words on Video? Watch Out for This Click Bait Scam!

April 22, 2016


Better Business Bureau would like to thank BBB Accredited Business KnowB4 for providing this warning:

PrinceYesterday, news broke that Prince Rogers Nelson was found dead in his home in Minneapolis at age 57. He was found unresponsive in an elevator and was declared dead shortly after. Internet criminals are going to exploit this celebrity death in a number of ways, so be careful with anything related to Price’s death: emails, attachments, any social media (especially Facebook), texts on your phone, anything. There will be a number of scams related to this, so Think Before You Click!” 


BBB Tips to Protect Yourself from “Click Bait” Scams:

BBB urges consumers to take steps to protect yourself from scams shared through email and social media:

  • Don’t take the bait. Stay away from promotions of “exclusive,” “shocking” or “sensational” footage. If it sounds too outlandish to be true, it is probably a scam.
  • Hover over a link to see its true destination. Before you click, mouse over the link to see where it will take you. Don’t click on links leading to unfamiliar websites.

For more information on scams, check out BBB Scam Stopper (bbb.org/scamstopper). Report scams (whether or not you’ve lost money) to BBB Scam Tracker (bbb.org/scamtracker).

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